Dr. Jennifer Burton is an associate professor of marketing at the University of Tampa. She holds a BA from Indiana University, an MBA from Wake Forest University, and a PhD in marketing from the University of Texas at Austin. Her academic research interests focus on integrated marketing communications, social media, and persuasion. Her apologetics interests are in the intersections of business and psychology in light of key biblical principles.
Dr. Jennifer Burton is an associate professor of marketing at the University of Tampa. She holds a BA from Indiana University, an MBA from Wake Forest University, and a PhD in marketing from the University of Texas at Austin. Her academic research interests focus on integrated marketing communications, social media, and persuasion. Her apologetics interests are in the intersections of business and psychology in light of key biblical principles. Burton has been published in top marketing journals such as the International Journal of Research in Marketing, Journal of Advertising Research, Journal of Consumer Behaviour, Journal of Services Marketing, and Internet Research. She has also worked in marketing management, marketing analysis, regulatory marketing, and partner marketing for firms including MCI, Carolina Power & Light (now merged with Duke Energy), and Harris Group.
Burton lives in the Tampa Bay region where she enjoys playing guitar, singing, and writing songs to glorify God with her church praise band.
Dr. Jennifer Burton is an associate professor of marketing at the University of Tampa. She holds a BA from Indiana University, an MBA from Wake Forest University, and a PhD in marketing from the University of Texas at Austin. Her academic research interests focus on integrated marketing communications, social media, and persuasion. Her apologetics interests are in the intersections of business and psychology in light of key biblical principles. Burton has been published in top marketing journals such as the International Journal of Research in Marketing, Journal of Advertising Research, Journal of Consumer Behaviour, Journal of Services Marketing, and Internet Research. She has also worked in marketing management, marketing analysis, regulatory marketing, and partner marketing for firms including MCI, Carolina Power & Light (now merged with Duke Energy), and Harris Group.
Burton lives in the Tampa Bay region where she enjoys playing guitar, singing, and writing songs to glorify God with her church praise band.
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