Lynn Matthews is an assistant professor of marketing at the Barton School of Business at Wichita State University in Wichita, Kansas. She earned a PhD in business marketing as well as an MS in survey research and methodology from the University of Nebraska–Lincoln. Matthews is a mixed-methods scholar whose academic work focuses on branding strategy and methodology.
Lynn Matthews is an assistant professor of marketing at the Barton School of Business at Wichita State University in Wichita, Kansas. She earned a PhD in business marketing as well as an MS in survey research and methodology from the University of Nebraska–Lincoln. Matthews is a mixed-methods scholar whose academic work focuses on branding strategy and methodology. She is specifically interested in issues of personal branding, and branding strategies for service providers, small businesses, and entrepreneurs. Her work emphasizes managerial relevance, using appropriate qualitative, survey, and/or experimental approaches for each question.
Her apologetics interest centers on giving a reasonable defense for the hope of the gospel to those around her, including those in academia.
Lynn lives in Wichita, Kansas, with her husband (also an RTB scholar) and two children. She loves to sing and to tell stories that capture people’s imaginations.
Lynn Matthews is an assistant professor of marketing at the Barton School of Business at Wichita State University in Wichita, Kansas. She earned a PhD in business marketing as well as an MS in survey research and methodology from the University of Nebraska–Lincoln. Matthews is a mixed-methods scholar whose academic work focuses on branding strategy and methodology. She is specifically interested in issues of personal branding, and branding strategies for service providers, small businesses, and entrepreneurs. Her work emphasizes managerial relevance, using appropriate qualitative, survey, and/or experimental approaches for each question.
Her apologetics interest centers on giving a reasonable defense for the hope of the gospel to those around her, including those in academia.
Lynn lives in Wichita, Kansas, with her husband (also an RTB scholar) and two children. She loves to sing and to tell stories that capture people’s imaginations.
Get new reasons to believe sent to your inbox each week, including well-researched blogs, the latest online courses, upcoming events, and ministry updates.
