Why do people believe in God? In 1998, Michael Shermer, the founding publisher of Skeptic magazine, and sociologist Frank Sulloway sought to answer this “Why?” question. Surveying 10,000 individuals from the United States, Shermer and Sulloway learned that nearly 30 percent said the beauty, design, and complexity of the universe justified belief in God, and nearly 20 percent said they were convinced of God’s existence because they experienced God in everyday lives.